Is Pay-Per-Click Your Crutch?
Pay Per Click (PPC) advertising took the marketing world by storm. It is a platform that allows advertisers to highly target their audience and only pay for the interactions of interested people. But are you to reliant on it?
PPC advertising is a great tool but it doesn’t fix underlying issues. Many believe that PPC will help solve all your search ranking sorrows. They are partly right. Google does reward those who do business with the gift of increase organic page ranking. But that is only one piece of a larger puzzle.
If your site is out-dated, there are no page tags, and there is no way to help with link building strategies, then it doesn’t matter how much money you throw at Google, your site still needs help.
Instead of throwing more money into the wind, take the time to set up your website for success. You will see a better return on your investment if your website and PPC campaign are working together instead of fighting each other.