Create Your Network Online
The goal of online marketing is to get your brand in front of as many people as possible. One of the best ways to do this is through link building. Link building is the act of linking your original content to outside sources. For example, when we blog about different aspects of marketing, we link to other “expert” sites. By anchoring into these other sites we are able to position our site in better standing with Google and therefore begin to pull our site up in search results. The ultimate goal of these strategies is to have those “expert” sites linking back to your site. This is arguably the most effective and challenging form of link building.
One major thing to remember about link building is the content always needs to be relevant. Google looks out for links that don’t make sense. For example, if you are talking about the benefits of a vegetarian diet you don’t want to be linking back to a car fact sheet as the info isn’t the same.
To learn more about link building, click here.