Hannah Reed
25 February 2022
Industrial News

Digital marketing is often overlooked by new small business owners. New businesses more often than not, stick to traditional marketing, like print ads or posters. These can be useful tactics to help attract business, though digital marketing has proven to be a simpler and more effective solution. Let’s look at a few benefits of how digital marketing can grow your business.

Getting Started

If you’re new to the idea of digital marketing, it can seem very intimidating, as there are endless opportunities that come from it. So, when considering the options, think about the difference between traditional marketing vs. digital marketing. Did you know that 4.6 billion people are using the internet daily? Many customers will struggle to find your business when using traditional means of advertising. You need to show up in the places your clientele is spending their time. Online. Avoiding building a digital presence is not an effective approach. The best way to guarantee success is by promoting your business and to use targeting to attract customers that are interested in your service or product. 

blog25-1 - Island Digital Marketing

Online Marketing Benefits

The potential customers you can find online is a much larger group than you could ever attract only locally. Using digital marketing techniques, you can reach a global audience in a way that is cost-effective, scalable, and measurable.

Some essential benefits of digital marketing include:

Targeting the right audience.

The ability to reach out to anyone at any time.

Getting to know your customers better.

Track and monitor marketing efforts.

Driving engagement.

Understanding your Online Customers

When someone is interested in your business, whether it’s something you’re selling or a service you offer, usually the first thing they will do is research online to see what they can discover about you and your brand. People are expecting to find some sort of social media presence, in this day and age. They may be looking to read your reviews. 88% of consumers read online reviews before making a purchase or booking an appointment. Establishing a digital presence, whether it’s a put together website, social media, or ads popping up online, has become essential in gathering business.

Feel free to introduce yourself!