Upcoming Digital Marketing Trends for 2022

Digital marketing trends are consistently being modified as the industry changes. It can be difficult to keep up to date with the latest trends. There is so much that goes into a digital marketing campaign, making it even more difficult to stay educated on all the moving parts. Let’s review a few of the upcoming predicted changes for digital marketing. Then we can build them into our routine!

Youtube Advertising

Brendan Almack, the Managing Director of Wolfgang Digital says “YouTube is going to explode in terms of investment from advertising in 2022. I feel like it’s a sleeping giant, but I think that the move away from linear TV, fragmentation with subscriptions, and streaming services all means that more advertising spend is going to move to YouTube. The scope for growth or headroom for growth is absolutely huge. It’s still super cheap for CPVs and the big brands aren’t there. Or not doing it really well. This means that everyone can eke out a competitive advantage by having a smart YouTube advertising strategy.”

TikTok Continues to Grow

If you’re not already using TikTok, it’s something that should be seriously considered. The app has recently reached 1 billion+ users. The average user is spending over 800 hours on the app each month. This social media platform offers infinite engagement. When TikTok first started to trend, it was mostly thought of as a silly platform for children or young teens. But recently it has become essential for businesses to be involved in. Lots of celebrities and public figures have incorporated it into their marketing routine.

Digital Technology

Though the Metaverse has been around for several years, it recently caught the attention of marketers when they changed the name of “Facebook” to “Meta” in October of 2021. Facebook’s CEO, Mark Zuckerberg, says he made the change because “The Metaverse is the next frontier in connecting people, just like social networking was when we got started. Over time, I hope we are seen as a metaverse company, and I want to anchor our work and our identity on what we’re building towards.”