In order to take advantage of the absolute best possible online presence, it’s essential to optimize for many different types of devices, not just desktops.
Why is Mobile Optimization Important?
The number of people using mobile devices to surf the web is increasing at a fast pace. Many studies indicate that more people are using mobile phones for internet searches as compared to computer users. Therefore, if you have a website, you must optimize it for use on mobile phones. If your website is not optimized, it can be detrimental to your marketing efforts.
Match Mobile & Desktop Content
Just to be safe, make sure all content is the same on the desktop version of your website as it is on mobile. Try using responsive design. This involves using media queries that automatically transition designs between a wide variety of platforms.
Image Optimization
Good images enhance the aesthetics of a site. They also make it easier for the website visitor to go through your content. Images are also beneficial for SEO. However, a popular worry with the use of images is that it slows the speed of the website. Therefore, it’s essential to update your image optimization strategy and utilize tools. Start by sizing your images correctly. A large image requires more bandwidth compared to a smaller image. If there is the option of using a smaller image on your website, use it. Next, compress the images. The human eye cannot perceive subtle differences in an image. So, you can safely use a lower quality level.
Check for Errors
Review your website consistently and be on the lookout for errors. These errors can relate to issues with the implementation on different platforms and displays.
At Island Digital Marketing, we offer solutions to mobile optimization. If you don’t take action promptly and delay the process of mobile optimization, it will cost you in many ways. When you develop a mobile-optimized website, remember to test changes regularly.
