Hannah Reed
26 April 2022
Industrial News

There is a constant demand for digital communications. That’s what makes digital marketing so important for your business. Techniques and tools to best optimize are ever-changing, so let’s look at what is worth putting your time and money into right now!

Research your Competitors

Knowing what you’re running up against will help you differentiate your business online. This has proven to be important because being different means you’ll stand out online. Standing out online ultimately means your website will have higher traffic than your competitors.

Use More Video

Video advertising has recently shown some serious advantages. Your customer will receive more information about your brand in less time. Though writing good copy is an essential part of ensuring your customers are connecting with you, video is key. People love to share videos with their friends and family. This shareable factor really switches things up. Don’t waste any more time, start creating your first viral ad!

programmatic2-scaled - Island Digital Marketing

Get Personal

Getting personal with your customers is vital for success in most areas of digital marketing. Whether you start by suggesting a similar product, addressing the customer by their name, being personal always wins. Users are more likely to respond well to an email when it’s personalized, rather than a robotic-sounding message. The best part about being personal, is it’s the cheapest digital marketing tip!

Find the Right Words

It’s all about SEO. Search Engine Optimization is a great way to enrich your content and get some eyes on your company’s web page. Implementing an SEO strategy is much more than just plugging in the right words. Sure, you will pull in some tea lovers when you use keywords like “Best Tea in Town”. But, with an impactful and well-thought-out SEO strategy, you can take it to the next level! Contact a specialist, and the experts can pinpoint exactly what needs improvement. Like what keywords need implementing and what aspects of organic SEO that you need to focus on.

Feel free to introduce yourself!