Digital marketing and web development need to work together. In simple terms, digital marketing is marketing that makes use of electronic devices. This includes computers, tablets, smartphones, cellphones, digital billboards, games’ consoles, and apps to engage customers. As the digital age is growing rapidly, especially using mobile technology, digital marketing is therefore hugely important.
Your website is your window to the world. Therefore, its role and importance is significant. We would advocate that a strategic approach is taken to web development. Develop a site that is easy to navigate and has good functionality. This ensures potential customers stay on your website for longer.
We recommend you map out what you want your website to achieve. Also, understand what role it plays in your sales cycle, as this will determine the functionality you need. This also need to be integrated with social media and the latest technological advances. By doing so, your website will remain current and, equally, effective search engine optimization will lead traffic to your website.
Island Digital Marketing can save companies from failing from the many possibilities when creating a new, or upgrading an existing website. On too many occasions, functionality of a website is compromised in favor of design. At Island Digital Marketing, we don’t believe either should be compromised. Understanding what is meant by functionality is imperative. On top of this, you will want to make your website easy to navigate so it is engaged with.
Content is essential! Island Digital Marketing, we can write you copy that is rich for your website. Copy that includes key phrases with optimum density and accurate meta descriptions. The website will be better optimized if the correct research is done to ensure the content is full of key phrases.
Digital Marketing & Web Development in Tandem
Digital marketing should form parts of any company’s web development strategy. It’s not enough to create a website and just leave it as is. Digital marketing tactics should be developed so the website remains current and can be easily found. Tactics such as search engine optimization, pay per click, and content optimization strategies.
For many, digital marketing and web development can seem overwhelming. At Island Digital Marketing in Victoria, BC, we can simplify it for you. This way, we can maximize your digital marketing footprint.