Social Media Trends for Digital Marketers

We’re in the middle of a global social media boom, and there’s no sign of slowing down. There’s a large number of networks gaining traction and causing waves amongst marketers! It’s predicted that over 4 billion people will be involved in social media, one way or another. Keep an eye out this year for YouTube Advertising, Influencer Marketing, and TikTok Marketing.

Youtube Advertising

Youtube, as a platform, presents huge opportunities for brands looking to increase brand awareness. Don’t allow inexperience in creating video content to put you off of Youtube. There is so much potential in 2022 for the network, and it’s relatively cheap to advertise, compared to other social channels. At Island Digital Marketing, we can help you create your Youtube marketing strategy. Let’s start advertising and get your business growing!

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Influencer Marketing

In only 4 years, the influencer marketing sector has grown by over $12 billion dollars, and that number is continuously growing. The key to influencer marketing is to choose the right influencer. One who will not only help drive brand awareness, but has an alignment with your product or service. Ultimately, it all comes down to carefully selecting an influencer who brings authenticity to your brand. It doesn’t have to be a large well-known name. Micro-influencers have proven to have a very positive outcome.

TikTok Marketing

In 2022, ignoring TikTok could be a huge mistake. Not only are large amount of people downloading the app, but they’re also spending money on TikTok. It’s not just for young kids anymore, lots of major companies are incorporating TikTok into their marketing routine, and for good reason. TikTok has become a way of reaching out an audience very quickly and with a minimal budget. It’s driving results for brands and ranking higher than Instagram and Facebook for creating awareness.

As you can see, there’s a lot of exciting things happening in social media this year. Now is the time to action these social media marketing trends and ensure you make the most of 2022.