Hannah Reed
18 May 2022
Industrial News

What is a Digital Marketing Plan?

A marketing plan is a roadmap that helps you set goals. It helps you understand your target audience and optimize the impact of your campaigns. A marketing plan helps you get a clearer view of all of your marketing activities. A good marketing plan also helps you communicate the “big” strategy and the different tactics involved to your marketing team. Last but not least, it lets you track the success of your campaigns. Ideally, your marketing plan should include long-term and short-term goals, a brief description of your buyer persona, and also digital marketing tactics.

Why do you Need a Marketing Plan?

A well-researched marketing plan can assist you with:

  • Understanding your business. When conducting thorough research, it can help you identify the strengths and weaknesses of your business, as well as new opportunities.
  • Align marketing goals with business goals. Without a plan, it can be easy to lose your sense of direction. A marketing plan helps you ensure that your marketing goals are aligned with the vision, mission and goals of your business.
  • Ensure everyone is on the same page. Having a working document of your marketing makes it easier for not just your team, but also the entire company to work together towards a common goal.
  • Stay focused on what’s important. A marketing plan is a constant reminder of your goals and strategies, which keeps you from getting sidetracked.
  • Make better choices. Planning ahead of time can prevent you from making hasty decisions when difficult situations arise.
shutterstock_1388997959-scaled-1 - Island Digital Marketing

How to Execute:

  1. Create a short summary or brief overview of your company and the key takeaways from the entire marketing plan. You can also include company achievements and future plans of your business in your summary.
  2. Before you dive into all the marketing stuff, it’s a good idea to revisit your company’s values and visions. This helps put all the information inside your marketing plan into perspective.
  3. The next step is to back up your marketing plan with solid research.
  4. Define your target audience. It’s important to know who your ideal customer is so you can create more informed and tailored marketing strategies.
  5. Outline your marketing goals and objectives, and make sure you use actual numbers instead of writing vague statements.

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