The demand for SEO is growing everyday! With that, it has changed from being good practice to an essential revenue channel. This channel is becoming integrated into content marketing strategies. Like most factors of digital marketing, methods are always evolving. With SEO, it is evolving mostly because of search engine development. Continue reading to learn the most common mistakes that people make when it comes to SEO, and how to avoid them.
Lacking the Knowledge of your Audience
It is essential to understand your audience the best you can. To help understand your audience, start by utilizing analytics. Analytics can help you as you learn where your audience is coming from and how much time they’re spending engaging with your content. With this, you can also identify what they’re most interested in and what they aren’t so interested in.
Failing to Create a Plan
Did you know that only 35% of small businesses have an SEO strategy? Building an SEO strategy is critical for success. First things first, make sure you have a good understanding of what SEO is and why it is important. There are a lot of factors that go into SEO, and it can be overwhelming if you’re just getting started. Make sure you’ve done your research and you have a plan to be successful.
Targeting the Wrong Keywords
Researching the right keywords for your niche is a must if you want to maximize your site’s content reach. It’s also important to understand what keywords are specific to you and to not reach too far out of the safe zone. Additionally, some low volume keywords are very competitive.
Pushing content for the sake of having it is one of the worst things you can do for your website. Content is important, and sometimes content is rushed to be posted even though it lacks originality. Empty content will drag down your entire website with the rankings for the good pages you have.
SEO is a massive undertaking, so it’s vital to avoid errors and let best practices guide your effort. For more information on SEO services, reach out to us at Island Digital Marketing!