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Consumers are constantly bombarded with social alerts from friends, family, work and brands. Because of these disruptions, many disable notifications for email and other social

Affiliate marketing is a popular tactic to drive sales and generate significant online revenue. It is extremely beneficial to both brands and affiliate marketers. Affiliate

The measuring of social media ROI is a significant part of any social media manager’s job. It allows you to better understand the effectiveness of

There are one billion TikTok users around the world. That is a lot of potential customers! Although TikTok did have a reputation for only being

Digital accessibility is the usability a website, app or other digital experience is by all possible users, regardless of their ability or disability. Accessibility in

What is a Digital Marketing Plan? A marketing plan is a roadmap that helps you set goals. It helps you understand your target audience and

Social commerce is one of the fastest-growing online shopping trends. And, while it’s part of the eCommerce umbrella, you’ll see in the social commerce guide

Today, email is the standard digital communication for all. Making it a valuable channel for your marketing campaigns. Efficient and direct, email inherently offers amazing benefits

What is First-Party Data? First-party data is information you collect from your audience through your owned digital channels. This makes it reliable and free of