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The Internet offers unprecedented data on your marketing efforts, but if you don’t use this intelligence to optimize your web efforts, you’re wasting your time

Measurement is where the true power of the Internet lies. It tells you whether your strategy is paying off or whether you’re wasting your time

People have grown pretty fond of their phones. Their little devices of metal, plastic, and glass are like phantom limbs and they panic if they

Pay per click advertising is a highly targeted and an effective marketing tool. To understand how it’s working for you, there are certain metrics you

Let’s imagine that you run a nursery school in Victoria, BC, and you create an online presence for your customers to locate and engage with

These are the terms you need to know to talk intelligently about conversion rate optimization. Conversion Conversion is the visitor action you’re hoping to improve

Conversion doesn’t just mean a sale. It’s whatever you definite it, and unless you define what you mean by “conversion,” you can’t improve the experience.

What is Programmatic Advertising? Programmatic ad buying is the use of software to buy digital advertising. While the traditional method includes requests for proposals, tenders,

Data is collected on a dashboard, right? But on the dashboard, it’s raw data. Your job is to turn raw data into active data. For