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Pay per click advertising is a highly targeted and an effective marketing tool. To understand how it’s working for you, there are certain metrics you

Let’s imagine that you run a nursery school in Victoria, BC, and you create an online presence for your customers to locate and engage with

These are the terms you need to know to talk intelligently about conversion rate optimization. Conversion Conversion is the visitor action you’re hoping to improve

Conversion doesn’t just mean a sale. It’s whatever you definite it, and unless you define what you mean by “conversion,” you can’t improve the experience.

Data is collected on a dashboard, right? But on the dashboard, it’s raw data. Your job is to turn raw data into active data. For

Marketing Map for Customer-centric Success You know that your customer is fundamental to your strategic success. At the heart of everything you do and everything

There are 2 types of metrics: Key Metrics Dictate Overall Health These metrics are like a thermometer for your business. For a metric to be

TOFU (Top of Funnel) What’s your goal for this stage? New visitors. Direct new visitors is the number of people who are typing your website

Analytics and data shouldn’t be stressful, but it’s easy to feel that way when there are so many sources to draw from, each formatting the